The project involved creating a social media strategy for a Mexican jewelry brand. The project started with a call with the client to understand their goals, budget, and content requirements. A proposal was then created with a color palette, mood board, content ideas, and templates to use. After approval, templates were created in Canva, and the brand's Instagram account was managed for 3 months. A content calendar was created in Google Sheets, where the content was organized and approved by the client. The project resulted in a successful social media strategy that helped increase the brand's reach and engagement.