Brand & Identity Guidelines | Marketing Documents

NuYugen, a leading company in its industry, is in need of a cohesive and clear brand identity that reflects its mission, vision, and personality. I was responsible for creating a comprehensive brand identity guideline that encompasses all aspects of NuYugen's brand.

The brand identity guideline included NuYugen's mission and vision statement, brand personality, brand voice and tone, color palette, typography, and other visual elements. This document will serve as a guide for all internal teams to follow when creating content or marketing materials for the company.

To begin the project, I conducted research and interviews with NuYugen's team to gain a better understanding of their brand's values, goals, and target audience. Then I created a draft of the brand identity guideline and present it to NuYugen for review and feedback.

Once the draft was approved, I finalized the brand identity guideline and created a document that can be easily shared internally. The document included specific guidelines and rules that everyone involved in content creation must follow, ensuring that all marketing materials are consistent with the brand's identity.