MOTIC: Skincare Packaging Design

Case Study: From Early Vision to Packaging Reality

When the founders of Motic reached out, they weren’t just looking for “pretty” packaging.  They were building a serious skincare system rooted in biotech, and needed a visual identity that could carry the weight of science while still feeling elegant, desirable, and emotionally resonant.

We began with a founder workshop - a space to map out their goals, fears, competitors, and future aspirations.

I translated the brief into three visual directions;

Industrial Surrealism: surreal, bold, emotional, almost pharmaceutical luxury French Morning: light, soft, clinical through a romantic lens Zen Normcore 2030: modern restraint, quiet richness, matte tech + spa calm

The client resonated most with Zen Corpcore 2030. It felt timeless, scalable, and fresh without being overly loud. The challenge was not to make it look like every other brand in that category.

At this stage, the goal was clarity and restraint - a readable product architecture, clean typography, and a smart language hierarchy. We played with logo size, metallic finishes, dot systems, and layout styles.​​​​​​​

This part is often overlooked, but crucial: the way a jar sits on a shelf, the way light hits a label, or how tall a bottle feels in the hand — all of it affects perception. Using mockups and simulations, we tested everything from label placement to outer box alignment.

After three rounds of iterations, the Motic line came to life with:

A modular, scalable packaging system with unique "dot" pattern decoration

Intriguing, but easy-to-manufacture "layered" label approach

Strong, but timeless brand image that will work for years

Clear ingredient callouts and product functionality labels that inform without overwhelming

Modern+premium positioning that builds trusts and justifies the price

Founder Workshop We mapped Motic’s biotech positioning, aesthetic goals, and long-term vision to align the packaging with both science and emotion.

Moodboard Exploration Three distinct directions were developed - Industrial Surrealism, French Morning, and Zen Corpcore 2030. The chosen route blended clinical calm with modern elegance.

2D Packaging Design We created modular layouts with clear hierarchy, refined typography, and unique visual details like the “dot” system.

3D Testing & Mockups Through simulations and mockups, we tested proportions, label placement, and shelf impact to ensure real-world precision.

Final Artwork & Production Prep The result: a scalable, premium packaging system ready for manufacturing -visually distinct, yet cost-efficient and timeless.

🧬 Brand strategy rooted in biotech positioning

🎨 Visual direction development (3 distinct moodboards)

🧴 Packaging system design (2D layouts, visual hierarchy, “dot” motif)

📦 3D mockups + physical behavior testing (shelf presence, ergonomics)

🎯 Art direction for clinical but calming brand tone

📁 Final artwork prep for scalable manufacturing

This project was about translating scientific precision into something emotionally compelling. We didn’t just “design skincare.” We helped build a biotech beauty brand that feels calm, modern, and deeply credible - without looking like everyone else.

Client: MOTIC Design: MARNOVYA Date: 2025