BRIN Indonesia is a food and beverage brand that focuses on empowering local supplier to supply the product such as frozen food and local food.
Frozen foods are a great help and can be the perfect quick and easy meal at home. This brand is new so they wanted to launch their brand in a different way than the other frozen food brand.
BRIN Indonesia Product Packaging Design
Brand Design βπ»
As a brand designer, I designed the brand guideline, product packaging design, e-book design, and product photography concept. πΈ
Two contrasting colors were chosen for this brand: Red and White, to bring a colorful and minimalist design to this frozen food brand. The color red is eye-catching and triggers appetite.
E-Book Design
My work translated across channels & mediums β
It is crucial for a design to work well in real mediums and different channels. Here is the design I made in the form of the original product and Instagram. βπ»
BRIN Indonesia Product Packaging
Product Photography Concept πΈ
These are the concept that I used for BRIN Indonesia:
Simple and clean
Most likely with white background
Macro shots
Product on-hand
BRIN Indonesia Photo Concept
Social Media π±
In order to engage with the audience, BRIN Indonesia social media profiles are: