BRIN Indonesia is a food and beverage brand that focuses on empowering local supplier to supply the product such as frozen food and local food.

Frozen foods are a great help and can be the perfect quick and easy meal at home. This brand is new so they wanted to launch their brand in a different way than the other frozen food brand.

As a brand designer, I designed the brand guideline, product packaging design, e-book design, and product photography concept. 📸

Two contrasting colors were chosen for this brand: Red and White, to bring a colorful and minimalist design to this frozen food brand. The color red is eye-catching and triggers appetite.

It is crucial for a design to work well in real mediums and different channels. Here is the design I made in the form of the original product and Instagram. ✌🏻

These are the concept that I used for BRIN Indonesia:

Simple and clean

Most likely with white background

Macro shots

Product on-hand

In order to engage with the audience, BRIN Indonesia social media profiles are:

Minimal edit

Product on-hand photos

Bright photo combine with red color

Solution for quick-meal