Upscaled swimwear backed by a strategic visual identity.
Serena Tyrrell
Brand Designer
Graphic Designer
Packaging Designer
Adobe Creative Suite
Adobe Illustrator
Adobe Photoshop
Box packaging design
About the Brand:
Coral cove swim is a swimwear brand committed to using eco-friendly materials and ethical production practices, ensuring that every piece leaves a positive impact. Their inclusive designs are made to empower individuals of all shapes, sizes and backgrounds.
The Design
The creative direction for this brand identity was to design a visual identity as sleek and well-fitted as their swimsuits. We aimed to evoke a strong sense of femininity, empowerment, and nostalgia. A sleek, slightly vintage serif typeface was chosen for the primary logo to capture these emotions.
Additionally, a custom sun illustration was created to reflect the environment and lifestyle their swimsuits represent.
Services:
Brand Identity Design
Creative Direction
Packaging design
Print design
Primary logo
Primary logo on a tote bag
Marketing Material
Business card design
Marketing Material
