Bold brand identity and packaging design for a haircare brand
Serena Tyrrell
Box Packaging
About the Brand:
Coco curls strives to empower black girls and individual with textured hair to embrace their natural beauty. The brand is a celebration of the rich diversity of curl patterns and textures within the black community.
The Design
The goal of this brand identity was to connect with their target audience: individuals seeking high-quality, premium, and inclusive haircare products, specifically designed for curly hair. We chose a bright and bold creative direction to set them apart from the typical visual style of haircare brands. The design is modern and youthful, ensuring it resonates with their audience.
Services:
Brand Identity Design
Packaging design
Thank you card design
Submark logo | Marketing materials
Box packaging
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Posted Apr 10, 2024
Bringing a new perspective to curly hair care products with a bold yet timeless design for Cococurls.
