Bold brand identity and packaging design for a haircare brand

Coco curls strives to empower black girls and individual with textured hair to embrace their natural beauty. The brand is a celebration of the rich diversity of curl patterns and textures within the black community.

The goal of this brand identity was to connect with their target audience: individuals seeking high-quality, premium, and inclusive haircare products, specifically designed for curly hair. We chose a bright and bold creative direction to set them apart from the typical visual style of haircare brands. The design is modern and youthful, ensuring it resonates with their audience.

Brand Identity Design

Packaging design