Lexa Wig | Branding & Print Design
Serena Tyrrell
Primary logo
About the Brand:
Lexa Wig is a black-owned business that provides medical wigs options for black women experiencing hair loss.
The Design
The primary logo was designed to reflect inclusivity, self love and empowerment.
The custom boho sun illustration has been placed inside of an oval shape similar to a mirror. This represents the brands clients radiating self love and empowerment while looking in the mirror wearing their medical wigs.
Across all logo variations, the letter “L” has a different typeface, making it stand out. Its’ flow resembles the way hair moves and the tiny curl at the end acts as an homage to natural hair.
Services:
Brand Identity Design
Print design
The brand’s color palette consists of neutral desert tones which also pay homage to the common shades of natural hair.
Thank you card design
Logo color variations
Business card design
Brochure Design | Inside
Brochure Design | Outside
Pattern design
Wig care tag
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Posted Jan 11, 2024
In this branding project, I designed a brand identity concept and supporting print materials that reflected Lexa Wigs mission: To empower women with hair loss.
