Echo Hill’s mission is to break down the barriers of exclusivity traditionally associated with country clubs and foster a vibrant community where all individuals and families can come together to enjoy world-class amenities, diverse recreational activities, and exceptional service.

The goal for this brand identity was to evoke a sense of community and the outdoors, combining a vintage yet minimal and modern look.

The brand aimed to remain classy with a modern twist, which is why the primary typeface, with its slightly rounded corners, was chosen to bring a sense of friendliness and modernization to the typical serif typeface.

The rabbit in the logo symbolizes agility, the outdoors, youth, and wisdom, reflecting Echo Hills' welcoming nature for all ages and genders.

Brand design

Web design

Print design

The website was designed with the primary goal of encouraging visitors to sign up as members with a single click. Additionally, it aims to provide detailed information about the club and allow users to make reservations and organize tournaments through the website. The visual style is classy and elegant, reflecting the quality of services offered at Echo Hills Country Club.