Fundit is a mobile crowdfunding platform built with FlutterFlow, designed to simplify global fundraising. It combined campaign creation, peer sharing, milestone tracking, and secure payouts into one intuitive app. With growing competition in the crowdfunding space, the team aimed to create a cohesive product that users would return to daily.

Fundit offered powerful tools but lacked a polished, user centered experience:

Feature Overload: Too many options were visible upfront, causing confusion.

Low Discoverability: Critical actions (creating campaigns, sharing, pledging) were buried.

Poor Retention: Users installed the app but rarely returned due to friction.

No Data Driven Focus: Roadmap decisions lacked insight from real user behavior.

As Lead Product Designer, I led the full redesign and worked hands on with FlutterFlow to ensure the product vision was translated into a functional, scalable build.

Defined persona based flows (creators, donors)

Architected information flow and navigation structure

Built a modular design system compatible with FlutterFlow widgets and components

Ran usability tests, integrated micro feedback into iterations

Collaborated closely with engineering to adapt designs into FlutterFlow without compromising usability

Interviewed 12 users, segmented by role

Benchmarked against Kickstarter, GoFundMe, Patreon

Pinpointed friction in campaign setup and sharing

Insight: Funders needed clarity and trust; campaign creators wanted seamless sharing. This guided all subsequent design choices.

Introduced a bottom tab nav: Home, Discover, Create, Donation, Profile

Within Home: tabs for Featured, My Campaigns, Trending

Designed drawer overlays for campaign details and updates

This reduced dropout during key tasks and simplified navigation.

Built a clean, trust focused UI with dark and soft neutrals

Introduced consistent modules for cards, forms, and progress meters

Added micro interactions in FlutterFlow:

Leveraged FlutterFlow’s widget system to translate the design system into reusable blocks

Provided design tokens aligned with FlutterFlow’s styling tools

Delivered annotated flows directly connected to FlutterFlow builds

Weekly design dev syncs reduced bug cycles and improved release velocity by 25 %

+44 % feature engagement: More users pledged, shared, created campaigns

+36 % retention improvement: Day 7 and Day 30 retention climbed

28 % reduction in task friction: Faster pledge and campaign creation flows

Scalable Design System: Structured in FlutterFlow for future features like installment pledging

This project reaffirmed that complexity must be tamed, not avoided. By focusing on user trust and clarity, embedding meaningful micro feedback, and leveraging FlutterFlow’s speed in design to build translation, Fundit transformed from a cluttered toolbox into a daily companion for communal giving. The design evolved from feature heavy to human centered, giving users space, confidence, and joy in contributing or raising their causes.