PPC Agency saves 30hrs/wk with automated Ad Performance Report
Sebastian Blanco
Problem
Marketing Agency wasted around 30 hours each week in ad performance reporting tasks for over 15 clients: Gathering data, updating spreadsheets, updating a presentation and analyzing results.
Solution
A Google Looker Studio automated ad performance report template they could replicate with each of their clients. 5 different ad platforms were included, so the client could select the ones they needed for each client.
Results
Hours Saved: Agency went from 30 hours a week on operational work, to 2 minutes at the beginning of the week.
Money Saved: Agency didn't need to keep paying a marketing intern on Upwork to do the same tasks every week, saving over $750 each month.
Better Ad conversion: As the report gives the insights that the agency needed right away, they could take those and iterate into better ads right off the bat. They reported a decrease on ROAS of 20%.
Report Screenshots
Like this project
Posted Jul 9, 2024
Automated report gave the team the insights they needed with a glance, instead of having to manually analyze the campaigns to optimize them.
