500% Closing Rate increase with Zapier+HubSpot structure by Sebastian Blanco500% Closing Rate increase with Zapier+HubSpot structure by Sebastian Blanco

500% Closing Rate increase with Zapier+HubSpot structure

Sebastian Blanco

Automation Engineer

Low-Code/No-Code Developer

HubSpot

Zapier

Zoom

Problem

Marketing Agency wasted 50 hours a week with 1:1 meetings to showcase their offering to each lead. Not only wasting time and energy from sales team but also having poor results.

Solution

Recommended HubSpot + Zapier + Zoom Webinars to impact audience at scale, and automate lead follow up.

Results

• Hour Saved: Team went from 50 hours a week on operational work, to 10 minutes at the beginning of the week.

• Lead Meetings: Marketing Agency increased number of meetings by 300%, as they focused on nailing the webinar structure instead of 1-to1 meetings

• Closing Rate: Closing rate increased 500% as only MQLs were getting the 1-to-1 meetings with sales reps. Sales reps focused on selling instead of presenting the offering.