500% Closing Rate increase with Zapier+HubSpot structure
Sebastian Blanco
Problem
Marketing Agency wasted 50 hours a week with 1:1 meetings to showcase their offering to each lead. Not only wasting time and energy from sales team but also having poor results.
Solution
Recommended HubSpot + Zapier + Zoom Webinars to impact audience at scale, and automate lead follow up.
Results
• Hour Saved: Team went from 50 hours a week on operational work, to 10 minutes at the beginning of the week.
• Lead Meetings: Marketing Agency increased number of meetings by 300%, as they focused on nailing the webinar structure instead of 1-to1 meetings
• Closing Rate: Closing rate increased 500% as only MQLs were getting the 1-to-1 meetings with sales reps. Sales reps focused on selling instead of presenting the offering.
Automation Structure
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Posted Jul 9, 2024
Zoom was added to the client's original process and closing rate exploded as a result.
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