Marketing Agency saves $50K/yr with Social Media Reports

Problem

Marketing Agency paid a full-time marketing specialist to build the social media reports for over 50 clients, meaning over 300 social accounts. The client had had to hire 3 different people for the job as it was so operative and uninteresting.

Solution

A Google Looker Studio automated social media report template they could replicate with each of their clients. 5 different social media platforms were included, so the client could select the ones they needed for each client.

Results

Hours Saved: Agency went from 40 hours a week on operational work, to 2 minutes at the beginning of the week.

Money Saved: Agency didn't need to keep paying a marketing specialist a $50K/year salary.

Better Client Retention: The Agency reported that clients were happier with the new reporting structure, as they didn't need to wait until the end of the month for their results meeting. They could see their results in real-time.

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