Artist Merchandise Design

Establishing the Brand

Averi's music is a combination of rock, pop, and metal. She wanted to stick with a black/white grunge theme that anyone would be able to wear. She highly values inclusivity and love, so we wanted to represent that in her merch.



This first shirt includes the title of her EP, "I Feel Weird Sometimes" and the accompanying photoshoot. We added a heavy grunge and liquify effect to bring all the elements together.



Averi's vision was to create pieces that were diverse, and didn't always seem obvious that it was artist merch. This second shirt incorporated several pictures she took including her hands, eyes, and a tree. I wanted to edit her finger tattoos to say her name, but also make it blend in with the background.



For this last shirt, I created almost a ransom letter effect for Averi's catchphrase, "You Are Loved." The text in the background come from her journal where she writes lyrics, ideas, and her thoughts. I love how disorganized and messy this shirt is, but also manages to feel cohesive.