Surfer Boy Pizza Brand Layout

Carly Mack

Overview:

Inspired by the branding in Stranger Things, I expanded the line of products at Surfer Boy Pizza
Inspired by the branding in Stranger Things, I expanded the line of products at Surfer Boy Pizza

Pizza Box and Logo

I started by changing the fonts and added an oval to give the logo a more modern look. I loved the idea of adding a skeleton to the brand image and create unique merchandise based around that concept. I took the same tagline and phone number from Stranger Things and applied them in a new way.

T Shirts

The first shirt is just a simple recreation of the image logo on the pizza box. The second is inspired by vintage pizzerias and incorporates a new logo with skeleton hands holding a slice of pizza.

Bumper Stickers

I wanted to add stickers to this lineup because what's a pizza delivery van without some bumper stickers?

Hat

This is a recreation of the iconic delivery driver hat with the updated logo.
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Posted Jun 29, 2022

My rebrand of the company "Surfer Boy Pizza" from Stranger Things

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