I started by changing the fonts and added an oval to give the logo a more modern look. I loved the idea of adding a skeleton to the brand image and create unique merchandise based around that concept. I took the same tagline and phone number from Stranger Things and applied them in a new way.

The first shirt is just a simple recreation of the image logo on the pizza box. The second is inspired by vintage pizzerias and incorporates a new logo with skeleton hands holding a slice of pizza.

I wanted to add stickers to this lineup because what's a pizza delivery van without some bumper stickers?

This is a recreation of the iconic delivery driver hat with the updated logo.