My client, a leading recruiting agency in Dallas/Fort Worth, recognized the value of a strong social media presence and brought me on board as their dedicated social media marketer. My role involves creating and executing social media strategies to engage and grow their following, as well as driving traffic to their website to attract potential clients and top-tier candidates. After a short time of managing their LinkedIn, Instagram, and Facebook, we had an 130% increase in engagement.

To maintain a cohesive visual brand, I established a consistent color palette and font for my client's social media content. Below is the newly revamped Instagram account and examples of posts I've created.