Tumchi

Project Overview:

Client: Tumchi

Location: London, UK

Position: Product Designer (UX/UI) (Contract)

Duration: September 2021 - June 2022

Project: B2C Mobile iOS Application (SaaS gut-health mobile app in a university partnership with Brunel Co-Innovate Entrepreneurial Project)

User Research:

Led user research and competitive analysis to inform the product vision and shape the development strategy of the mobile app.

Design Process:

Designed and developed a mid-fidelity clickable prototype using Figma to enhance the user experience within the health-based technology mobile app.

Conducted UX research to understand user needs and preferences, and presented proposed directions and features for the mobile app.

Wireframing & Prototyping:

Created a mid-fidelity clickable prototype using Figma, resulting in a ready-to-test MVP of the mobile app.

Interaction Design:

Worked on integrating Machine Learning for in-app image processing, collaborating with the development team to implement personalized user dietary recommendations.

Visual Design:

User Testing and Iteration:

Results and Impact:

Received commendation from the CEO for delivering low-fidelity mock-ups and thorough documentation during the hand-off process, including growth-hacking features for future implementation.

Collaborated with marketing to provide interface visuals for brand awareness creation.

Challenges and Learnings:

Overcame challenges in designing for a health-based technology mobile app and ensuring a seamless user experience.

Learned how to integrate Machine Learning into the app and the impact it can have on personalized recommendations.

Team Collaboration:

Collaborated with the development team, marketing, and other stakeholders to ensure the successful delivery of the mobile app.