IBA is a digital banking platform offering a full suite of financial services. I was tasked with redesigning the platform to improve user engagement and align with the latest fintech trends.
Role
Senior Product Designer
Scope
Service Audit
Design Audit
User Flows Redesign
Service Redesign
White labeling
Duration
9 Month
Problem Statement
IBA needed to enhance its user experience to stay competitive in the growing digital banking landscape while ensuring that the platform could handle both traditional banking operations and new fintech features.
Approach
• User Research: Conducted user research to identify key pain points in the current banking experience, including navigation difficulties and lack of personalization.
• Redesigning Key Workflows: Simplified and modernized workflows such as money transfers, loan applications, and account management.
• Personalization Features: Introduced AI-powered tools for personalized financial advice and budget management.
• Outcome: Increased user retention by 15% and saw improved engagement with the financial advice tools.
