Familigo

Familigo — a mobile application designed to help parents in Kyiv, Ukraine plan accessible routes for walking with baby carriages, find kid-friendly locations, and connect with other parents. The app provides information about accessible and inclusive places in a city where accessibility standards are not consistently integrated into urban infrastructure.

Navigation, Accessibility, Support, Non-Profit, Government.

Senior Product Designer, Founder

Interviews and Surveys

Competitors and competitive apps research

Personas

Journey mapping

Feature Prioritisation

Wireframes

Prototyping

5 month

Families with small kids faced difficulties navigating urban environments with strollers due to inaccessible routes, safety concerns, and lack of clear information on accessibility.

Research & Personas: Conducted extensive research with parents and urban planners, identifying key pain points and creating detailed user personas.

Prototyping & Testing: Developed low-fidelity wireframes and tested them with parents to optimize the UX for the route-building feature.

Design Execution: Delivered a user-friendly interface with accessible route recommendations, considering factors like safety, convenience, and family needs.

Outcome: Increased app downloads and positive reviews from parents, enhancing their experience in urban mobility.