Familigo — a mobile application designed to help parents in Kyiv, Ukraine plan accessible routes for walking with baby carriages, find kid-friendly locations, and connect with other parents. The app provides information about accessible and inclusive places in a city where accessibility standards are not consistently integrated into urban infrastructure.
UI - Familigo
Domains:
Navigation, Accessibility, Support, Non-Profit, Government.
Role
Senior Product Designer, Founder
Scope
Discovery Phase, MVP release:
Interviews and Surveys
Competitors and competitive apps research
Personas
Journey mapping
Feature Prioritisation
Wireframes
Prototyping
Duration
5 month
Problem Statement
Families with small kids faced difficulties navigating urban environments with strollers due to inaccessible routes, safety concerns, and lack of clear information on accessibility.
Research Documents
Approach
Research & Personas: Conducted extensive research with parents and urban planners, identifying key pain points and creating detailed user personas.
Prototyping & Testing: Developed low-fidelity wireframes and tested them with parents to optimize the UX for the route-building feature.
Design Execution: Delivered a user-friendly interface with accessible route recommendations, considering factors like safety, convenience, and family needs.
Outcome: Increased app downloads and positive reviews from parents, enhancing their experience in urban mobility.
