Create an interactive checklist on the zipBoard website and create a copy of the checklist in Excel to drive marketing qualified leads.

Recommend zipBoard as a platform to streamline collaborative reviews among stakeholders during the website QA process

Keyword: website QA checklist

Conducted keyword and content research and developed an outline

Revised the outline based on feedback

Drafted the content for the website QA checklist, optimized for search, and interlinked with relevant internal articles

Before uploading the content in WordPress, with the help of Gemini AI, I created HTML codes for each section of the checklist. This made it possible for users to interact with the checklist or use it on their websites

Once the content page was completed on WordPress, I added the SEO Titles and meta descriptions and published

For the downloadable, I built the checklist in Excel for access for users who preferred to download and have a copy

Subsequently, I built a landing page to host the checklist in Excel and published

SEO - Semrush, Ahrefs, Ubersuggest

Documentation - Google Docs, Notion

Research - Google Search

Editing - Grammarly, Hemingwayapp

Outline - Microsoft Copilot, Gemini

Design - Canva, Excel

HTML Code - Gemini

Publishing - WordPress

Writing HTML codes: I resolved this by prompting Gemini with the content to generate the codes

This is currently my best-performing blog post and gated asset at zipBoard month over month

The blog post received 2,333 views from 1,988 unique visitors from the time of publication on 7th October 2024 to the time of updating this page, on 24th November 2024.

The free website QA checklist template I created and included in the article is also one of the best-performing free resources. It has, as of 24th November 2024, had a conversation rate of 56.73% from 97 downloads.

Some users who downloaded the checklist also signed up for free trials (currently working on compiling this number)