- Bottom of the funnel content to help drive website traffic and leads

- How to use zipBoard to set up a shop drawing review process

- Focus keyword - shop drawing review

This article was quite technical and very practical. I had to understand the shop drawing review process to show how zipBoard can help. So I did my initial desk research by reading existing articles about the process.

They were similar but had some distinctions. So I got confused in the process.

However, I’d planned on speaking with an architect so I wasn’t worried. I needed to understand the topic first before reaching out with specific questions so not to waste the SMEs time.

Once I had a basic understanding of the topic, I set up an expert request on Qwoted and I had the opportunity of speaking with David Duman, AIA, Principal Architect at Quorum Architects.

After the interview, I updated the draft I had started and filled in the gaps as well as added expert quotes.

This article is one of the best performing articles on the zipBoard blog that drives a significant amount of traffic and engagement, month over month. More details below.

zipBoard was trying to build authority in the architecture, engineering, and construction (AEC) industry.

It was difficult to understand the work these professionals do and their processes. So this was one of the many assets I created that helped the internal team understand some of the workflows of AEC professionals.

It also helped build authority on an AEC-related topic - shop drawing review process.

- This is currently one of the best performing articles at zipBoard month over month

- The article received 2,333 views from 1,988 unique visitors from the time of publication in October 2023 to the time of updating this page, 3rd August 2024.

- The free submittal schedule template I created and included in the article is also one of the best performing free resources. It has, as of 3rd August 2024, had 32 downloads.