- This was one of zipBoard’s initial articles to build authority around topics in architecture and drive traffic to the website.

- It was a top of the funnel article geared toward discussing the possibility of remote collaboration in architecture and drive engagement around the topic.

- Focus Keyword: can architects work from home

1. I read existing articles and researched on the topic of remote collaboration in architecture and if architects can work from home.

2. I researched possible keywords with a significant amount of search volume to drive traffic to the zipBoard website.

3. From my readings, I collated relevant articles, quotes and case studies to site in the article.

4. I then generated an outline and shared with the CEO for feedback and approval.

5. Once the outline was approved, I started working on the draft.

6. I used AI to generate some sections of the article like relevant tools that can help articles work remotely.

7. After my first draft, I set it aside and edited it later on.

8. Subsequently, I added relevant internal and external links.

9. Then designed the featured image and infographics and added creatives to make the post visually appealing.

10. Once all was set, I uploaded it in WordPress, edited the SEO section, and published it.

1. A couple of months after publishing the article, I worked with an editor to give feedback and improve the article. This helped me get experience working with an editor to improve my subsequent articles. The implemented edits also helped improve the search performance of the article significantly improved.

2. In my subsequent engagements with architects, I asked follow up questions which gave me more insights into remote collaboration in architecture and if architects can indeed work from home. Some of these insights have now been added to the article.

- Contributed 1,681 website views from 1,343 users from 13th June 2023 - 13th July 2024

- 1,421 views were from organic, Google search results

- 421 key events were obtained according to GA4 data

- Ranking on Page 1, number 1 on Google Search Engine Results Page for the focus keyword and alternative keywords: can architects work from home, can architects work remotely, remote collaboration in architecture