Project Goals: DermaBliss, a beauty and skincare startup, wanted to establish a clean and modern visual identity. Their main request was a minimal, letter-based logo that felt elegant, soft, and refined. They also wanted a color palette that strayed from typical beauty tones—something unique yet sophisticated.

Creative Process: I explored custom letterform logos using minimal serif styles that communicate professionalism and beauty. The color palette was carefully chosen—warm, earthy browns paired with charcoal tones—to evoke trust, calmness, and simplicity. These choices gave the brand a premium feel without leaning into cliché aesthetics.