Bliss Logo and Branding

Project Title: Minimal Branding for Bliss – Physical Therapy & Wellness

Client: Bliss – Physical Therapy and Wellness LLC

Industry: Health & Wellness / Physical Therapy

Project Goals: Bliss wanted a clean and modern brand identity that conveys professionalism and a sense of calm. The objective was to create a text-based logo with a gentle, natural symbol—while keeping the overall look minimal and refined.

Creative Process: I designed a clean logotype paired with a leaf motif to symbolize growth and healing. The favicon is a custom "B" integrated with leaves. The color palette features a deep, trustworthy dark blue and a calming frozen blue tone. To ensure brand consistency, I also designed a minimal business card and letterhead reflecting the same aesthetics.

Results: The final brand identity is elegant, minimal, and wellness-centered—perfect for a physical therapy practice. The stationery elements ensure a cohesive and professional client experience.