A to Z Family Logo & Branding

Project Title: Icon-Based Branding for A-Z for Family

Client: A-Z for Family

Industry: Family Services / Parenting / Lifestyle & Wellness

Project Goals: A-Z for Family needed a warm, approachable brand identity that reflects inclusivity, care, and connection for families. The goal was to create a logo that feels comforting and universal while keeping it visually minimal.

Creative Process: I designed a soft, icon-based logo using a minimal tree symbol to represent growth, nurturing, and the strong foundation of family. The color palette was carefully chosen in pastel tones, giving the brand a calm, welcoming feel while ensuring it stands out with softness instead of boldness.

Results: The final brand identity feels gentle, supportive, and rooted—perfect for a brand that aims to support families across all stages of life. The visual language sets a positive tone for the audience and offers flexibility across digital and physical platforms.