KERI Branding

Project Goals: KERI, a creative agency, was undergoing a full brand refresh to align with modern design trends and better reflect their bold, innovative personality. They wanted a sleek, text-based logo infused with sharp geometric elements—hinting at creativity, structure, and forward thinking.

Creative Process: I explored custom typography with sharp edges and subtle mathematical angles to add a geometric touch without compromising readability. The chosen palette—a bold mix of dark blue, purple/pink, and blue gradients—reflects modern energy while keeping a professional edge.

Results: KERI’s new identity now feels confident, vibrant, and ready to compete in the creative industry. The final design strikes a balance between playfulness and professionalism, making the brand visually impactful across digital and print.

Project Duration: 1–2 weeks

Tools Used: Adobe Illustrator, Photoshop, Figma