Fitness Logo Design :: Behance

Project Title: Unique Letter-Based Logo & Branding for Average Jays Gym

Client: Average Jays Gym – Fitness & Lifestyle Startup

Industry: Fitness / Health & Wellness

Project Goals: Average Jays Gym, a fitness-focused startup building its presence on Instagram, wanted branding that breaks away from overused gym visuals. The goal was to craft a unique, memorable identity—something bold but not cliché.

Creative Process: To avoid the typical dumbbell or barbell logos, I created a custom letter-based logo combining the initials A and J, integrated with a stylized fitness arm element to subtly convey strength. The chosen color palette—bright yellow and modern blue—strikes a balance between energy, optimism, and trust.