🏡 Home Heritage: Brand Identity for Homeware Decor

Marina Terentii

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Brand Designer

Logo Designer

Packaging Designer

Adobe Illustrator

Adobe Photoshop

Graphic Design

👉🏻 About the Project: Designing a Homeware Brand Inspired by Timeless Comfort and Thoughtful Craftsmanship.

Home Heritage is a celebration of enduring design and comfort, thoughtfully crafted to elevate everyday living. Inspired by the simplicity of heritage craftsmanship and the warmth of modern interiors, our pieces transform houses into timeless sanctuaries.
Each product is designed with a purpose: to blend functionality with elegance and create spaces that tell a story of craftsmanship, sustainability, and home. Rooted in simplicity and inspired by nature, Home Heritage captures the beauty of understated design. Clean lines, soft forms, and natural textures come together to embody warmth, balance, and intentional living.
Brand Personality
Home Heritage strikes a balance between:
Refined: Sophisticated yet approachable, evoking a sense of timeless elegance.
Warm: A focus on creating inviting spaces that exude comfort and care.
Intentional: Every piece is designed with purpose and meaning.
Authentic: Rooted in heritage craftsmanship and honest materials.
Elegance: Reflected in its refined typography and minimalist aesthetic, creating a sense of sophistication and calm.
Home Heritage - Brand Identity Recap

Key Design Highlights

Logo: A refined, minimal design featuring a mountain-and-sun motif, symbolizing harmony, grounded living, and the timeless connection between nature and home. Paired with elegant serif typography, the logo evokes sophistication and heritage craftsmanship.
Visual Elements: A carefully curated blend of earthy textures, subtle line illustrations, and timeless furniture silhouettes. These elements celebrate simplicity, natural materials, and artisanal design while creating a sense of calm and balance.
Color Palette: Inspired by nature, the palette combines warm, grounding tones like Sisal and Zeus Black with serene hues like Regent Gray. This harmonious blend reflects comfort, tranquility, and timeless style.
Tagline: Timeless Comfort for Every Home. A succinct expression of the brand’s commitment to creating spaces that are both inviting and enduring, where design meets purpose and comfort.
Creative Direction: Moodboard and Color Palette
Creative Direction: Moodboard and Color Palette

Color Palette and Typography

The Home Heritage color palette is inspired by nature’s harmony, featuring Sisal (earthy warmth), Regent Gray (serene sophistication), and Zeus Black (timeless depth), creating a calming and grounded aesthetic. The typography pairs an elegant serif font for heritage and craftsmanship with clean sans-serif accents for modern clarity, striking the perfect balance between tradition and contemporary design.
Primary Logo - Color Variations
Primary Logo - Color Variations

Logo Design

Its timeless design reflects the brand’s dedication to creating enduring spaces that inspire comfort and connection.
Mountain & Sun Motif: Symbolizes harmony, balance, and the timeless relationship between nature and home.
Typography: A refined serif font with clean, intentional lines evokes heritage craftsmanship while maintaining modern sophistication.
Symbolism: Rooted in simplicity, the logo conveys elegance and grounded living, ensuring a lasting and versatile presence.
Logo Breakdown
Logo Breakdown
Logo in Use
Logo in Use

Brand Collaterals

The Home Heritage collateral extends the brand’s timeless elegance and refined aesthetic across multiple touchpoints, creating a cohesive and memorable experience:
Magazines: Thoughtfully designed layouts featuring soft imagery, curated content, and clean typography that reflect the brand’s sophisticated and intentional identity.
Wrapping Paper: Subtle textures and minimal illustrations, like the mountain-and-sun motif, enhance the unboxing experience with a focus on detail and care.
Business Cards: A blend of tactile finishes, earthy tones, and timeless serif typography that exude professionalism and craftsmanship.
Web Design: A serene, user-friendly digital space combining natural imagery, refined typography, and subtle interactions to immerse visitors in the Home Heritage ethos.
Mockups: Realistic, elegant presentations showcasing the versatility of the brand’s design in print, packaging, and interiors.
Every element of Home Heritage collateral is designed to celebrate quality, balance, and the beauty of thoughtful design, ensuring a seamless brand experience across both physical and digital platforms.
Iconography Animation
Stickers and Icons Illustrations
Stickers and Icons Illustrations
Mockup Gift Paper
Mockup Gift Paper
Magazine Cover Layout Mockup
Magazine Cover Layout Mockup
Magazine Layout Mockup
Magazine Layout Mockup
Magazine Cover Mockup
Magazine Cover Mockup
Paper Mockup
Paper Mockup
Web Design Mockup
Web Design Mockup
Logomark Mockup
Logomark Mockup
Business Cards Mockup
Business Cards Mockup

Final Outcome

Home Heritage is a celebration of timeless design, thoughtful craftsmanship, and the comfort of a well-loved home. Through its harmonious blend of heritage-inspired aesthetics, sustainable materials, and modern functionality, Home Heritage creates pieces that transform spaces into sanctuaries. 
Each element, from the refined logo to the carefully curated brand collateral, tells a story of connection, care, and enduring elegance. This project embodies a commitment to creating lasting impressions and cherished moments in every home it touches.
If you want to see more about this project you can visit the Behance project:
To see more projects like Home Heritage you can check my Instagram account where I post my daily work. Also, feel free to fill the enquiry form to work together.
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Posted Dec 16, 2024

Crafted Home Heritage’s brand identity, uniting timeless elegance, warmth, and balance through sophisticated visuals, heritage-inspired typography, and thought.

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Brand Designer

Logo Designer

Packaging Designer

Adobe Illustrator

Adobe Photoshop

Graphic Design

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