🪸 Rivella: Designing a Premium and Sustainable Swimwear Brand

Rivella is an eco-conscious swimwear brand redefining the balance between fashion and sustainability. The project aimed to create a brand identity that resonates with modern consumers seeking premium designs with a positive environmental impact.

Our challenge was to capture Rivella’s values of elegance, inclusivity, and environmental stewardship while delivering a cohesive, inspiring identity.

Rivella’s brand personality embodies:

Effortless Elegance: Showcased in its clean, sophisticated design and high-quality finishes that offer a premium consumer experience.

Ocean-Inspired Freedom: Reflecting Rivella’s connection to nature and the empowering freedom of movement in its designs.

Sustainable Luxury: Highlighted through its commitment to using eco-friendly materials and practices, making Rivella a responsible yet stylish choice.

Logo: Featuring flowing typography with organic curves that mirror the rhythm of waves and exude a sense of calm elegance.

Packaging: Eco-conscious designs with minimalistic layouts, utilizing recycled materials and wave-inspired textures.

Visual Elements: A combination of organic patterns, soft natural textures, and vibrant accents to celebrate movement, vitality, and sustainability.

Tagline: 'Swimwear for every body'. Rivella is dedicated to creating swimwear in all sizes, celebrating all body types. We aim to make every customer feel comfortable and confident in their own skin, ensuring inclusivity and a sense of belonging for all.

Rivella’s brand identity harmonizes sustainability with modern luxury. Every element—from its typography to packaging—is designed to reflect the brand’s dedication to premium craftsmanship and eco-conscious living.

The concept integrates:

Transparency: Emphasizing the use of sustainable materials and ethical production processes.

Balance: Merging modern aesthetics with natural inspirations for a cohesive and engaging visual narrative.

Empowerment: Encouraging individuality and self-confidence through inclusive designs that suit diverse body types.

Rivella’s color palette draws from the coastal environment:

Deep ocean blues and sandy neutrals convey serenity and timelessness.

Subtle coral and sunset hues add warmth and vitality, aligning with Rivella’s vision of sustainable energy and natural beauty.

Rivella’s typography combines:

A refined serif font for an understated touch of sophistication.

A clean, modern sans-serif for readability and approachability. This pairing creates a harmonious balance between elegance and accessibility.

The Rivella logo is a blend of simplicity and fluidity, featuring typography with soft, organic curves that reflect its connection to water and natural forms. A secondary icon and mark version ensure versatility across platforms, from swimwear tags to digital marketing.

Rivella’s packaging reflects its eco-conscious ethos and premium quality:

Wave-Inspired Patterns: Subtle, flowing textures connect the brand to its oceanic roots.

Sustainable Materials: Recycled and biodegradable materials underscore Rivella’s commitment to environmental responsibility.

Clean Layouts: A minimalist approach ensures a timeless and refined appearance.

Icons and Graphics: A custom icon set inspired by nature adds a playful yet elegant touch to digital and physical assets.

Imagery: Lifestyle photography emphasizes natural beauty, inclusivity, and joy, showcasing Rivella’s commitment to empowering wearers.

Rivella’s identity is seamlessly applied across platforms:

Product tags and labels that reflect its sustainability ethos.

Digital assets for a consistent and compelling online presence.

Printed materials, including lookbooks and eco-friendly brochures.

The Rivella brand identity unites elegance, sustainability, and empowerment, creating a swimwear brand that stands out for its values and aesthetic appeal. From its thoughtfully designed packaging to its inspiring message of inclusivity and environmental responsibility, Rivella is ready to make waves as a leader in eco-conscious swimwear.