🥑 Avoil: Brand Identity for a Premium Avocado Oil Brand

Avoil is a premium avocado oil brand that captures the essence of nature’s finest. Crafted from 100% pure, cold-pressed organic avocados, Avoil delivers unparalleled quality with a focus on sustainability and authenticity. 

This project showcases the final look of the brand identity, blending modern minimalism with playful details to celebrate the organic origins of Avoil. Every touchpoint reflects a dedication to eco-conscious luxury.

Avoil strikes a balance between:

Premium Quality: Reflected in the sleek packaging and refined typography.

Approachability: Captured through playful graphics and a relatable mascot.

Sustainability: Reinforced in every detail, from packaging materials to messaging.

Logo: A clean, sophisticated typography paired with a cheerful avocado mascot, embodying both elegance and approachability.

Packaging: A sleek, earthy green bottle with a detailed, informative label emphasizing sustainability and craftsmanship.

Visual Elements: A mix of natural textures, stickers, and light-hearted graphics to evoke warmth and connection to nature.

Tagline: “Organic Goodness in Every Bottle”. It's the essence of what Avoil delivers; brand’s dedication to sustainability, health, and the joy of cooking with a premium product.

The goal was to create a visual identity that reflects the purity and premium quality of the product while connecting to its organic and sustainable roots. Avoil’s design marries elegance with a playful touch, creating a versatile brand identity that resonates with both premium and approachable markets.

Inspired by avocados themselves, the color palette uses earthy greens and creamy neutrals to reflect natural purity, freshness, and authenticity.

Elegant serif fonts are combined with modern sans-serif typefaces to create a design that is both classic and contemporary. This typographic pairing ensures clarity and a premium feel.

Avoil’s logo features timeless typography that exudes sophistication, paired with a cheerful avocado mascot that adds a sense of warmth and fun. This balance speaks to both the brand’s premium essence and its friendly, organic nature.

The charming avocado character adds personality to the brand while keeping it approachable and engaging for a wide audience.

Beyond packaging, Avoil’s identity extends to a variety of touchpoints:

Stickers and Graphics: Fun, versatile designs perfect for promotional materials, reinforcing the brand's approachable yet premium nature.

Social Media Assets: Clean, visually compelling layouts with playful illustrations to drive digital engagement.

Printed Collaterals: Posters, tags, and brochures, all designed with a consistent visual style that highlights Avoil’s core values.

The sleek, reusable green glass bottle is designed with sustainability in mind. The minimal yet informative label highlights key product features like:

The design is both functional and aesthetic, ensuring it stands out on store shelves while being eco-friendly.

Avoil’s brand identity encapsulates its mission: to bring pure, sustainable, and unforgettable avocado oil to kitchens everywhere. This project was designed to resonate with environmentally conscious consumers while standing out in a competitive market.