Let's Be Friends | Content Agency Brand Identity

Founded by sisters Jessica and Fanny Rivas in Miami, Let’s Be Friends was born from a passion for authentic storytelling and a desire to make digital marketing effortless for busy business owners. Their shared journey—steeped in Cuban heritage and a deep appreciation for creative expression—has led them to build a boutique agency that delivers personalized social media management, content creation, and strategic consultancy. ​

Collaboration – Working closely with clients to create tailor-made solutions.

Authenticity – Honoring genuine storytelling and the personal connection behind every brand.

Commitment & Accountability – Delivering reliable, high-quality services with an exclusive, boutique approach.

Passion & Initiative – Driving creative growth and innovative digital strategies.

To deliver high-quality, tailor-made social media solutions that free up our clients’ time while elevating their digital presence with an exclusive, personal touch.

To grow as a boutique agency that not only maintains close, long-term relationships with a select group of clients but also evolves into a creative studio—an in-house hub for innovative photoshoots, campaigns, and comprehensive digital storytelling.

This palette reflects the brand’s warm, stable, and dynamic nature—a nod to Miami’s vibrant spirit and the agency’s commitment to genuine storytelling.

The typography strikes a balance between classic and contemporary. A large, friendly serif typeface for logotypes and headings conveys heritage and authenticity, while a clean sans-serif ensures modern clarity and readability in body text. Occasional decorative scripts or typewriter-inspired fonts add a vintage charm, rounding out a design that is both approachable and refined.

The logo features a bold, friendly serif logotype enriched with retro-inspired decorative elements. It incorporates symbolic motifs like tigers, crescent mo​​​​​​​ons, and a central palm tree, reflecting the founders’ heritage and Miami’s tropical vibe while exuding authenticity and approachability.

Vintage-Inspired Motifs: Ornate borders, subtle textures, and retro decorative elements evoke the agency’s Cuban heritage and the timeless quality of traditional design.

Tropical Symbols: Illustrations of palm trees, crescent moons, and stars enrich the visual narrative and add depth to the brand identity.

Custom-designed Instagram highlights and story templates ensure a consistent visual narrative across platforms.

A clean, engaging website design with intuitive navigation reinforces the brand’s professional yet approachable image. Consistent application of the color palette, typography, and graphic elements creates a cohesive online presence that reflects the agency’s creative and strategic expertise.