To design a refined and emotionally resonant brand identity for a new hair salon that redefines salon experiences, not just as grooming services, but as a personal care journey rooted in education, comfort, and emotional connection.

Antivia needed to feel calm, premium, trustworthy, and unique in an industry crowded with overly flashy or hyper-feminized brands. The solution had to reflect Antivia’s deep commitment to both aesthetics and well-being.

I created a full brand identity system that reflected Antivia’s essence: elegant, caring, and modern. The identity captures both inner and outer beauty through colour, form, and tonality.

I curated a visual moodboard that communicates warmth, luxury, femininity, and confidence. Earth tones, soft lighting, and organic textures evoke both trust and calm, aligned with Antivia’s philosophy of emotional and physical care.

The Antivia logo is intentionally soft yet structured, merging modern elegance with feminine curves. I explored multiple variations to ensure flexibility across digital, print, signage, and product packaging. The logotype is clean and personal, much like the experience clients receive.