Visual Identity Design For Rottefer Consulting

To create a professional and compelling brand identity for a business consulting firm that advises and supports startups and SMEs as they scale. The brand needed to feel smart, modern, and accessible, while still carrying the authority expected of a strategic advisor.

The goal was to give Rottefer Consulting a strong visual presence that would instill trust in potential clients and stand out among template-driven firms. It had to appeal to business founders, solo entrepreneurs, and emerging brands alike.

I developed a clear, bold identity that balances energy with discipline, allowing Rottefer to present itself confidently in high-stakes business environments.

The logo was crafted to reflect direction, stability, and precision, attributes vital to business consulting. I focused on a clean, bold mark with modern typography, ensuring it stands out in digital presentations, proposals, and documents where clarity and professionalism matter most.

This brand was built with intention and clarity, rooted in service and transformation. I kept the final presentation clean and flexible so the brand could grow with the business and extend into pitch decks, consulting reports, and digital platforms.