To develop a compelling brand identity for Bivro, a fintech startup offering seamless cross-border payments across Africa. The goal was to design an identity that felt fresh, digital, and empowering, appealing to growth-focused entrepreneurs while communicating trust in a highly regulated and competitive industry.

Bivro needed to stand out in a sea of fintech platforms that often look too technical or too sterile. The identity had to capture Bivro’s speed and clarity, without losing its human touch.

I built a brand system centered on seamless flow, both conceptually and visually.

The logomark combines a rotated “B” with directional flow and a circle, creating a dynamic symbol that represents speed, connection, and unity. The mark visualizes the concept of seamless movement, tying directly into Bivro’s core promise of smooth financial operations.

I designed a minimalist wordmark that complements the energy of the logomark, ensuring clarity, legibility, and strength across digital platforms, mobile screens, and financial statements. The combined system is flexible and instantly recognizable.

I selected Malik for its geometric, modern structure, giving Bivro a bold, clean visual voice. The typography system balances technical precision with approachability, perfect for a fintech brand serving both startup founders and everyday entrepreneurs.

The Bivro palette was built to reflect trust, momentum, and a fresh financial outlook:

Soft Gray (#F2F2F2): clean, digital-friendly background

Neon Green (#18EF7F): innovation, speed, growth

Deep Green (#0E332C): credibility, security, finance

Mid Green (#46C661): vitality, optimism

Together, these colors create a vibrant yet trustworthy visual system that resonates across web, app, and marketing.

The visual pattern system uses seamless, flowing waves to represent uninterrupted, borderless transactions. These forms help build recognition while reinforcing the core brand promise of ease, speed, and reliability.