Rebranding and Packaging for Bluwe

Complete rebranding project and brand strategy implementation for Bluwe, a professional nail gel brand. I led the development of the new visual identity, campaign direction and monitoring, as well as the design of over 50 SKUs, including bottles, boxes, and labels. The project included the definition and structuring of the brand and product architecture, ensuring clarity, consistency, and scalability across the entire portfolio. Each design was created to strengthen the brand’s positioning in the professional marketcollaborative project with the Bluwe team, combining strategy, creative direction, and attention to every detail.