Pro
Nathalia Ultramar
Branding & packaging designer creating unique, bold brands.
- 5.00
- Rating
- 48
- Followers
Strategy is the foundation that gives shape to a brand. It’s in this stage that everything starts to make sense, before talking about colors, logos, or packaging, this is where we define who the brand is, why it exists, and how it wants to be remembered.
Branding is a process, and it’s in this strategic phase that the discovery begins: we understand the market, the audience, and the purpose that will guide every choice moving forward.
From there, we’re able to structure and define all the actions the brand will take, how it will position itself, communicate, and build its presence with coherence and intention.
Strategy is what transforms ordinary brands into remarkable ones.
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Visual Identity for Amorita
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Rebranding and Packaging for Bluwe
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Visual identity for Le Pain Carioca
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Visual Identity for A feira
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Fabricia Novaes Barcellos is a boutique law firm specialized in Corporate and Business Law.
With a strategic and personalized approach, the brand is dedicated to preventing and solving legal issues, supporting businesses through every stage of their journey, and delivering solutions that truly make a difference.
The project’s strategy was to translate this distinctive practice into a visual identity that clearly and elegantly communicates the brand’s core values: trust, empathy, excellence, and strategic vision.
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Visual Identity for Lua Verde
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Visual Identity for IAH Arquitetura
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Visual Identity for Novaes
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