Visual Identity for Lua Verde

Lua Verde is a brand of artisanal, healthy, light and full of flavor products, located in Trancoso, Bahia, in the northeast of Brazil. This colorful, cozy and human visual identity was developed inspired by the energy of Bahia and its fresh and tasty food.

The logo is pragmatic and light, and was elaborated with lowercase typography with sans serif, and also with redesigned endings and inspired by leaves. The symbol is composed with the elements of the name, the moon and the leaves, which represents green.

Organic illustrations were created with light textures of some of the main products found at Lua Verde to provide more "Axé" and energy that comes from Bahia to the identity. The colors of the palette also had this same inspiration.

The final result is joyful, welcoming and totally represents Bahia.