Visual Identity for Novaes

Novaes is the perfect combination of classic and modern. A Brazilian brand that creates pieces for young, creative women who value authenticity and versatility. Made in-house, it develops timeless designs with a contemporary touch, reflecting a fashionable and cool essence. Each piece expresses the brand's commitment to quality and personality, ready to reinvent itself with each use.

Novaes' visual identity reinforces this essence, with contrasting typography that balances the classic and the fashionable. The elegant monogram sums up the brand's sophistication and authenticity. Orange, the main color, evokes Novaes' energy and creativity, while the other colors in the palette add even more personality.