Mariana Rocha
Nathalia Ultramar
Mariana Rocha is a dermatology clinic focused on advanced care, strategic aging management and natural beauty. The brand identity was created to translate this approach into a refined, contemporary and timeless visual system, balancing science, precision and sophistication with warmth and sensitivity.
The project also expands into a broader brand architecture through FORM and its extensions, creating a cohesive ecosystem where each sub-brand has its own personality while remaining connected to the Mariana Rocha universe. The result is a flexible identity system designed to grow with the brand without losing consistency or recognition.
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Posted Sep 7, 2026
Brand identity and visual identity design for Mariana Rocha, an aesthetic clinic focused on beauty, wellness and contemporary care. The project includes brand strategy, logo design, typography, color palette, graphic elements and the development of FORM, a complementary sub-brand, creating a refined, modern and cohesive brand system.
