Visual Identity for IAH Arquitetura

Since its creation in 2021, IAH's visual identity reflected the beginning of a journey marked by sensitivity, purpose, and an authentic vision. The logo, with its timeless aesthetic, already elegantly conveyed the essence of the firm and the personality of its founders. However, as the brand evolved, maturing in practice, positioning, and audience, the need for a new visual chapter emerged.

The new identity is the result of this growth. We’ve kept the original logo, which continues to represent the values and signature style of IAH’s projects, but introduced a new color palette inspired by natural tones — earth, wood, stone, and sand. This choice strengthens the connection to nature, to sensory architecture, and to the lifestyle the brand seeks to express.