Brand & Website Design : Poplar Bluff Properties

Project Overview

The website for Poplar Bluff Properties (PBP) was crafted to showcase their vacation rental in the Pocono Mountains, offering comprehensive information and inspiring potential guests. The aim was to provide an easy-to-navigate platform that highlights the property while delivering a seamless booking experience for travelers seeking a memorable getaway.

Target Audience:

Families and adventurers who value quality time, nature, and outdoor activities, typically booking well in advance for peak seasons, looking for a mix of relaxation and adventure.

Challenges & Solutions:

Finding the Perfect Accommodation: A clear, detailed property listing ensures users have all the information needed to make confident booking decisions.

Trust & Quality Assurance: Visible ratings, reviews, and transparent pricing on every page build trust.

Inspiration Without Overload: Stunning photos, activity recommendations, and Poconos information offer inspiration without overwhelming users.

Design Decisions

Simplified Layout:

Consistent messaging and clear calls-to-action (CTA) are paired with a clean, simple design to guide users through the booking process easily. Each page is structured for clarity and ease of use.

Showcasing Key Features:

Emphasis is placed on visible reviews, essential property features, and local highlights, making it easy for potential guests to understand what makes PBP special. Clear, user-friendly contact options are also prominent to help users get in touch without hassle.

Brand Identity Design

The brand identity for Poplar Bluff Properties draws inspiration from its natural surroundings in the Pocono Mountains. The logo reflects the property’s location, while the neutral and elegant color palette evokes a sense of luxury that remains welcoming. Typography, combining Cinzel for elegance and Lato for readability, strikes a balance between modernity and sophistication, ensuring a cohesive, clear, and approachable brand presence across the website.