Designed a calm, elegant brand for a solo aesthetician offering luxury skincare and holistic therapies in Liverpool city center. The client needed to attract new customers while creating a private, results-focused experience. I developed a full visual identity—including logo, typography, and color system—to reflect the studio’s minimal, textural space. I also designed a clean, user-friendly website optimized for local SEO, encouraging bookings through clear copy and an intuitive layout. Finally, I created a suite of reusable social media templates to help the client maintain a cohesive brand presence and save time.