Project Overview
Joo Chiat Road in Singapore is a vibrant district known for its array of specialty stores, home décor and fashion boutiques, cafés, restaurants, bars, fitness studios, health spaces, and a wealth of arts and crafts. This project involves the creation of an illustrated map that captures the essence and cultural richness of this historic neighborhood.
Commissioned by Singapore Trading Post, the project was conceived as a unique keepsake to celebrate Joo Chiat Road’s rich heritage. By blending detailed illustrations with elements of Peranakan style, the map serves not only as a guide but also as an homage to the area’s distinctive character and historical significance.
Design Concept
The design of the map draws inspiration from Peranakan styles, a cultural blend unique to the area. Peranakan design is celebrated for its use of bright and pastel colors, seen prominently in local architecture, traditional attire like the Kebaya, and floral motifs. This map reflects the charm of Peranakan aesthetics, especially through the incorporation of frangipanis and other local floral elements.
