Communicate the core value: “Shop smarter, save effortlessly”

Build trust quickly with clear messaging and visual cues

Drive extension installs through a conversion-optimized layout

Ensure mobile responsiveness and fast load performance

UI/UX Design

Visual Strategy

Conversion Optimization

Responsive Layout Design

Figma, Recraft,Google Fonts, Chrome Extension Branding Guidelines

Discovery & Briefing I reviewed the product’s core functionality and user pain points — focusing on simplicity, trust, and speed. The goal was to reduce friction and make the value proposition instantly clear.

Wireframes & Structure I mapped out a clean layout with a hero section, feature highlights, trust elements, and a clear CTA. The structure was designed to guide users from awareness to action in a linear, distraction-free flow.

Visual Design

Hero Section: Bold headline, subtext, and CTA button with browser compatibility icons

Feature Highlights: Three key benefits with icons and short descriptions

Trust Signals: Testimonials, security badges, and user count

Extension Preview: Mockup of the Chrome extension in action

Footer: Lightweight, with privacy links and install CTA repeated

Responsiveness & Accessibility Designed for both desktop and mobile, with scalable typography, touch-friendly buttons, and accessible color contrast.

Handoff & Collaboration Delivered organized Figma files with annotations and exportable assets. Worked with the dev team to ensure layout fidelity and performance optimization.

The landing page successfully delivered Swooply’s value proposition in under 10 seconds, with a clean layout and persuasive design that encourages installs. It helped position the extension as trustworthy, easy to use, and genuinely helpful — all within a single scroll.