Eventbrite Platform Redesign – UX/UI Case Study
Jesutofunmi Oluwalade
🎟️ Eventbrite Redesign – Case Study
By Oluwalade Jesutofunmi. 🔧 Tools Used: Figma. Behance Link:
🔍 Project Overview
Eventbrite is a platform that helps users discover and attend events. However, its existing interface presented challenges in usability and visual hierarchy. This redesign project aimed to improve the overall user experience by simplifying navigation, enhancing accessibility, and creating a more modern and intuitive design system.
🎯 Goals
Improve event discovery and filtering
Create a clean, minimal interface with strong visual hierarchy
Ensure consistency across mobile and desktop platforms
Enhance accessibility and readability for all users
📱 Design Highlights
Landing Page: A bold, minimal layout with clear CTAs and improved typography.
Event Discovery Flow: Location-based suggestions, simplified filters, and intuitive navigation.
Mobile Optimization: Responsive design with touch-friendly components and adaptive layouts.
User Dashboard: Personalized space for saved events, profile management, and recommendations.
🧠 UX Strategy
Adopted card-based layouts for event previews to reduce cognitive load
Integrated predictive search to streamline discovery
Used high-contrast color schemes for better readability
Designed onboarding screens to guide new users through the platform
📈 Outcome
The redesign received positive feedback for its clarity, aesthetic appeal, and improved usability. It demonstrates how thoughtful design decisions can elevate user satisfaction and engagement on a digital platform.
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Posted Oct 6, 2025
Redesigned Eventbrite for better usability, clean UI, and smoother event discovery across mobile and desktop.
