Agrikonnect is a conceptual mobile app designed to empower farmers with timely agricultural insights, market updates, and productivity tools. The goal was to create a digital product that bridges the gap between rural communities and essential farming resources—delivered through a clean, intuitive interface tailored for low-tech environments.

Empower farmers with real-time agricultural insights

Simplify access to tools and resources

Design a user-friendly mobile experience for rural users

Build trust through clean UI and clear navigation

To understand the needs of the target users—smallholder farmers in rural areas—I conducted a mix of secondary research and user persona development. Key findings included:

Limited digital literacy: Interfaces needed to be simple, icon-driven, and language-flexible.

Poor network access: Offline-first design principles were prioritized.

Information gaps: Farmers lacked access to weather forecasts, crop tips, and market prices.

Trust barriers: Visual clarity and consistency were essential to build credibility.

These insights shaped every design decision, from layout to interaction patterns.

Home Dashboard: Quick access to weather updates, crop tips, and market prices

Resource Hub: Categorized guides for planting, harvesting, and pest control

Notifications: Timely alerts for planting schedules and market shifts

Offline Mode: Cached content for uninterrupted access

Visual Language: Earthy tones, readable typography, and minimal iconography

Used large touch targets and simple gestures for ease of use

Prioritized visual storytelling over text-heavy content

Designed onboarding for both farmers and facilitators

Integrated microinteractions for feedback and guidance

Applied accessibility standards for contrast and legibility

Agrikonnect demonstrates how thoughtful design can support agricultural communities by making essential information more accessible and actionable. The project received praise for its clarity, social relevance, and potential scalability in emerging markets.