Agrikonnect – Agriculture App for Rural Empowerment
Jesutofunmi Oluwalade
Designing Agrikonnect: A Mobile Tool for Modern Farming
Agrikonnect is a conceptual mobile app designed to empower farmers with timely agricultural insights, market updates, and productivity tools. The goal was to create a digital product that bridges the gap between rural communities and essential farming resources—delivered through a clean, intuitive interface tailored for low-tech environments.
🎯 Goals
Empower farmers with real-time agricultural insights
Simplify access to tools and resources
Design a user-friendly mobile experience for rural users
Build trust through clean UI and clear navigation
🧪 Research & Discovery
To understand the needs of the target users—smallholder farmers in rural areas—I conducted a mix of secondary research and user persona development. Key findings included:
Limited digital literacy: Interfaces needed to be simple, icon-driven, and language-flexible.
Poor network access: Offline-first design principles were prioritized.
Information gaps: Farmers lacked access to weather forecasts, crop tips, and market prices.
Trust barriers: Visual clarity and consistency were essential to build credibility.
These insights shaped every design decision, from layout to interaction patterns.
📱 Key Features
Home Dashboard: Quick access to weather updates, crop tips, and market prices
Resource Hub: Categorized guides for planting, harvesting, and pest control
Notifications: Timely alerts for planting schedules and market shifts
Offline Mode: Cached content for uninterrupted access
Visual Language: Earthy tones, readable typography, and minimal iconography
🧠 UX Strategy
Used large touch targets and simple gestures for ease of use
Prioritized visual storytelling over text-heavy content
Designed onboarding for both farmers and facilitators
Integrated microinteractions for feedback and guidance
Applied accessibility standards for contrast and legibility
Wireframes
High Fidelity/Visual Design
📈 Outcome
Agrikonnect demonstrates how thoughtful design can support agricultural communities by making essential information more accessible and actionable. The project received praise for its clarity, social relevance, and potential scalability in emerging markets.
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Posted Oct 6, 2025
Designed Agrikonnect, a conceptual agriculture app that empowers farmers with real-time insights, market updates, and productivity tools through clean UX.
