Kuda is a digital bank offering financial services through its mobile app. This redesign aimed to improve the user experience by addressing pain points in navigation, onboarding, and transaction flows. The goal was to create a more intuitive, accessible, and visually consistent interface that aligns with user expectations in modern fintech.
π― Goals
Simplify onboarding and account setup
Improve navigation and transaction clarity
Enhance visual hierarchy and accessibility
Build trust through clean, modern UI
π± Design Highlights
Onboarding Flow: Reduced friction with fewer steps and clearer guidance
Dashboard: Streamlined layout with real-time balance and quick actions
Transactions: Improved categorization and visual clarity
Visual Language: Soft gradients, consistent iconography, and readable typography
π§ UX Strategy
Identified user frustration points through heuristic analysis
Prioritized clarity and speed in key user flows
Designed for accessibility with high-contrast elements and larger touch targets
Used microinteractions to guide users and reinforce feedback
Conducted a UX case study on username frustration, redesigning the mobile registration flow to create a more intuitive, & conversion-friendly user experience