Barca Edutech is a mobile-first learning platform designed to help students preparing for international exams (like SAT, IELTS, GRE) study effectively and track their progress. The goal was to create an intuitive, distraction-free experience that encourages retention and builds confidence.

Students often struggle with consistency and motivation when studying independently for high-stakes exams. Existing platforms are cluttered, lack personalization, and fail to provide actionable feedback.

Conducted interviews with 12 students across Nigeria, Ghana, and Kenya

Key pain points: lack of structure, poor mobile responsiveness, and no feedback loop

Competitive audit of Duolingo, Magoosh, and Khan Academy

Simplify the learning interface for mobile users

Improve retention through progress tracking and gamification

Build trust with clear UX patterns and responsive design

Create a scalable design system for future modules

Modular Learning Paths: Students choose topics and get bite-sized lessons

Progress Tracker: Visual dashboard with streaks, scores, and reminders

Minimal UI: Focused on clarity, contrast, and accessibility

Gamified Feedback: Encouraging messages

Collaborated with:

Oyun Adetomiwa – UX Research

Babalola Emmanuel – UI Design

Oluwadunsin Bridget – Content Strategy

Oluwatobi Ilawole – Frontend Dev My role: Lead UX Designer – responsible for wireframes, user flows, and prototyping in Figma.

To understand competitors strengths and weaknesses in comparison to Barca and to find a gap in the market. We conducted a competitive analysis to identify what competitors are doing right and identify areas of opportunities in the marketplace and test out new marketing strategies they haven’t taken advantages of.

Enhanced personalization by offering tailored study plans according to students strengths and weaknesses

Social and collaborative features to create a sense of community and facilitate knowledge sharing

Seamless cross-platform experience including offline access allowing users access resources conveniently at any time

Advanced analytics & progress tracking

Interactive learning tools to make learning more engaging

USER PERSONAS & EMPATHY MAPS Following our user interviews, we compiled all the responses gotten to create user personas that enabled us foster empathy with our users and helped us get a better understanding of their goals & objectives . We came up with two comprehensive persona that shared the attributes and requirements of the target users.

USERFLOW & INFORMATION ARCHITECTURE This user flow shows the step and processes a user take from the authentication screen down to where he can register for his preferred course, watch tutorials and engage himself in doing assessment for every subjects

This information architecture represents the organization, and arrangement of information within the app to facilitate efficient and intuitive access to relevant content for users preparing for exams. It involves the thoughtful design and categorization of information, ensuring that it is logically organized, easy to navigate, and supports users in finding the materials they need to study effectively.

INFORMATIVE onboarding screens that introduce the users into the application

Simplified registration form only asking for essential information. Social media login options to allow users to sign up quickly.

The home screen of the app presents essential features that users rely on daily. These include a user friendly search bar, enabling users to easily find courses. Additionally, there is a progress tracker to monitor their advancement, along with an exam date reminder to ensure they stay prepared.

Navigation side bar to display expanded menu options for users to easily navigate through different sections and features within the app.

Clean onboarding flow with personalized goal setting

Dashboard showing daily progress, upcoming lessons, and motivational nudges

Quiz module with instant feedback and explanations

Adaptive layout for low-bandwidth devices

This project taught me the power of simplicity in mobile UX. Designing for real constraints—like low data plans and small screens—forced us to prioritize what truly matters. I’m proud of the impact we made and excited to keep building tools that empower learners.