Best Mobile Coverage in the UK

Blog article for a company specialized in signal boosters

The client reached out to me on an online marketplace. He asked for a 2000-word article about the best mobile coverage in the United Kingdom. He wanted the writing to:

feature in-depth research

have a formal tone of voice

be written in British English

A relevant challenge regarding the article was finding reliable statistics about the different carriers' coverage.

The abundance of in-depth data and analysis was offset by the fact that all these statistics were copyrighted in most cases and, therefore, not available for commercial use. 

As the ultimate goal of a company blog is to acquire visibility and convert traffic, statistics were not available to be cited.

To avoid legal claims, researching copyright-free data took most of the time. The article, therefore, drew heavily on official reports by the UK's communications authority, Ofcom, whose data and stats are free to use, as well as on some official parliamentary publications showing the status of mobile coverage across the Kingdom.

In 5 days, I delivered:

1x 2300-word article

1x SEO metadata package containing: SEO title, meta description, alt-text tag, suggested slug

1x Infographic