Monocular Teams

User Researcher

Brand Designer

Figma

Microsoft Office 365

Notion

Overview 🔎

My focus was to create a Headhunting Brand and a Platform based in México for Companies looking to hire high-ranking positions and users with high-ranking positions seeking employment.

Monocular. Teams Logo

Problem ⚠️

There are many Headhunting and specialized talent acquisition companies on the internet, and competition is high-on demand; how can Monocular Teams stand out from the rest of them? I did some preliminary research, and I discovered there are many pain points, but the two main issues:

Companies: The recruitment time is long and complex, and 48% of HR recruiters say that the number of prospect options is deficient when presenting them, and there's also a risk of not being the "ideal" candidates.

Prospects: Communication between the headhunters and the candidate is crucial. It was identified that most headhunters do not give adequate follow-up to their prospects, and most of the complaints in reviews are focused on not communicating with the candidates if they were chosen.

Process 🛣

1. Desk Research 🖥️

I analyzed existing similar companies, newspaper articles, Google trends, and the total audience I was designing for. The data obtained allowed me to validate the problem and better understand it to offer our customers a valuable service.

What the media said...

The high informality of the economy makes it difficult to accurately quantify unemployment in the country, so the INEGI unemployment rate is an approximation.

48% of those surveyed indicate that the company for which they work is committed to strengthening its diversity and inclusion policies.

The changes at work due to the pandemic gave us more flexibility and control over our lives, also more autonomy and freedom to decide how to structure it. I don't think people are willing to go back to the traditional work environment.

Among the possible measures that the Adecco report points out, to get out of the crisis and improve competitiveness, we are offering flexible hours, the possibility of teleworking, modification of working conditions and variable remuneration.

2. User Persona 👤

I built a fictional representation of our users by creating proto-personas and validating them through statistics and a survey of people related to our users. Finally, I defined the use-personas with their respective empathy and storytelling maps.

Companíes 🏢

What are the frustrations of working with outsourcing/headhunting companies?

Why did you decide to work with an outsourcing/headhunting company?

Candidates👨‍💼👩‍💼

Can you name some frustrations or pain points that involve looking for a job?

What is the reason you sought employment with an outsourcing/Headhunting?

User Persona 1

User Persona 2

3. Benchmarking 📊

Knowing our problems and users in-depth, we studied the competition in detail. I analyzed the contents, language used, design, usability, and market positioning.

MVP ✅

For the Brand Create a modern-looking brand that represents and connects with our users. But more importantly... For the Product Create an agile process to select potential high-profile candidates and present more options to companies. Create a transparent and clear strategy for high-profile prospects.

I defined the main functionalities with which the website will be launched to carry out tests and iterate during the design process.

But first, I had to create the brand before proceeding...

Typography

These are examples of the selected font for Monocular Teams and how they work together to create a visual hierarchy. Graphik Regular should generally be used for headlines, significant texts, and text bodies.

Ivar Display is only reserved for the 'Monocular' wordmark.