Monocular Teams

Overview 🔎

My focus was to create a Headhunting Brand and a Platform based in México for Companies looking to hire high-ranking positions and users with high-ranking positions seeking employment.



Monocular. Teams Logo

Problem ⚠️

There are many Headhunting and specialized talent acquisition companies on the internet, and competition is high-on demand; how can Monocular Teams stand out from the rest of them? I did some preliminary research, and I discovered there are many pain points, but the two main issues:

• Companies: The recruitment time is long and complex, and 48% of HR recruiters say that the number of prospect options is deficient when presenting them, and there's also a risk of not being the "ideal" candidates.
• Prospects: Communication between the headhunters and the candidate is crucial. It was identified that most headhunters do not give adequate follow-up to their prospects, and most of the complaints in reviews are focused on not communicating with the candidates if they were chosen.

Process 🛣

1. Desk Research 🖥️

I analyzed existing similar companies, newspaper articles, Google trends, and the total audience I was designing for. The data obtained allowed me to validate the problem and better understand it to offer our customers a valuable service.

What the media said...













2. User Persona 👤

I built a fictional representation of our users by creating proto-personas and validating them through statistics and a survey of people related to our users. Finally, I defined the use-personas with their respective empathy and storytelling maps.



Companíes 🏢

• What are the frustrations of working with outsourcing/headhunting companies?
  • "The time it takes to get candidates."
  • "Most of the time, we are not satisfied with the selection of candidates presented to us."
  • "There are few candidates that are presented to us."
  • "Sometimes there is no follow-up in the process."



• Why did you decide to work with an outsourcing/headhunting company?
  • " “They do the hard work for us and allow us to focus on other tasks."
  • "They have a portfolio of candidates, making it very convenient."
  • "It is easier to work with and takes a lot of work off our shoulders."
  • "Our relationship with our partner company always delivers on time."











Candidates👨‍💼👩‍💼



• Can you name some frustrations or pain points that involve looking for a job?
  • "Outsourcings or companies do not give the feedback or follow-up as the user would like."
  • "The response time between outsourcing and the company."
  • "They would like to be notified even if they were not chosen for the position."
  • "The selection process can take a lot of time."



• What is the reason you sought employment with an outsourcing/Headhunting?
  • " “The process is easier."
  • "don't“Don't worry about paperwork and details that take up time."
  • "It is easier to work with them."













User Persona 1

User Persona 2

3. Benchmarking 📊

Knowing our problems and users in-depth, we studied the competition in detail. I analyzed the contents, language used, design, usability, and market positioning.





MVP ✅

For the Brand Create a modern-looking brand that represents and connects with our users. But more importantly... For the Product Create an agile process to select potential high-profile candidates and present more options to companies. Create a transparent and clear strategy for high-profile prospects.





I defined the main functionalities with which the website will be launched to carry out tests and iterate during the design process.

But first, I had to create the brand before proceeding...







Typography

These are examples of the selected font for Monocular Teams and how they work together to create a visual hierarchy. Graphik Regular should generally be used for headlines, significant texts, and text bodies.

Ivar Display is only reserved for the 'Monocular' wordmark.





Brand Colors





Applications

Ad example

Landing page example