SongSplash Brand

Overview 🔎

SongSplash is an app for local music lovers. Its purpose is to bring power back to the local musicians and help them be discovered. I worked on this project with some awesome dudes from Cali that blew my mind.

Advertisement Proposal

Problem & Solution 🤝

SongSplash was starting, so my friends needed a brand that could reflect that lean-back Cali vibe, look & feel.

Goals/Requirements:

• Generate a custom wordmark with an experimental type.
• Visuals inspired in grids of vintage coupons.
• Create characters that can be used as brand elements.
• Think in merch.

Process 🛣

They had no idea how and what they wanted to see; they just shot out some keywords like Cali vibe, vintage, fresh and colorful. So I did a mood board for them to ensure we were on the right track to what they had on their minds.



Visual style

Wordmark references

Icon

Color palette

I made a few other mood board proposals, but they loved this vibe! 🤙

Logo Experimentation

After a couple of adjustments, I started creating the logo with some fantastic designs.



Logo 1



Logo 2



Logo 3



Brand Styleguide

My friends went with proposal No. 1 with some tweaks here and there until I managed to create a bit of a fusion between our three proposals.

Icon - Logo - Wordmark

Brand elements: Community Discover and Share

Final color palette

Using Color on the brand

Typography use

Social Outlets

Cover page

Cover page





IG Feed proposal

Brand Applications









Takeaways 📣

Loved experimenting with something new, these made me realize how enjoying is to create something totally different from what I'm used to.