SongSplash is an app for local music lovers. Its purpose is to bring power back to the local musicians and help them be discovered. I worked on this project with some awesome dudes from Cali that blew my mind.

SongSplash was starting, so my friends needed a brand that could reflect that lean-back Cali vibe, look & feel.

Goals/Requirements:

Generate a custom wordmark with an experimental type.

Visuals inspired in grids of vintage coupons.

Create characters that can be used as brand elements.

Think in merch.

They had no idea how and what they wanted to see; they just shot out some keywords like Cali vibe, vintage, fresh and colorful. So I did a mood board for them to ensure we were on the right track to what they had on their minds.

I made a few other mood board proposals, but they loved this vibe! 🤙

After a couple of adjustments, I started creating the logo with some fantastic designs.

My friends went with proposal No. 1 with some tweaks here and there until I managed to create a bit of a fusion between our three proposals.

Loved experimenting with something new, these made me realize how enjoying is to create something totally different from what I'm used to.